Check out this official announcement from Robbie Ferguson:
The “airdrop” aspect to this is very interesting because it immediately gives a user an incentive to at least try your game.
Instead of spending millions on ad buys, you can simply airdrop game assets to players in the hopes that start playing, which can continue to add more value to the game.
GameStop is partnering with Gods Unchained by giving each of their Power Up Subscription Holders a code for a free Gods Unchained expansion pack. Each of these packs would hold the ability to get a rare card and more importantly get someone onboarded to the game!
Each user has a chance to get legendary cards upon opening.
Will this bring a massive amount of new users to Gods Unchained and Immutable X? Only time will tell.