An NFT project called Ecomi (token OMI) has been quietly brewing in the background, aiming to bring the VEVE (pronounced “ve-ve”) app-based marketplace mainstream with premium licensed digital collectibles.

With VEVE, users can obtain common, rare, or one-of-a-kind digital collectibles, customize and showcase them in the virtual showrooms, as well as buy, sell or trade collectibles with other VEVE users.
A great report by 0xSmith on Twitter is summarized below:
Ecomi has 100+ licenses including DC Comics, Warner Bros, big Asian brands, and now the NFL. Licensing Hall of Famer Alf Kahn handles this work and wants $OMI to be the Netflix of mainstream digital collectibles.
The tech is unique, using 3D augmented reality NFTs. You can superimpose them on real life, record videos or take photographs of them in your environment, and share in-app or on social media.
Here is a picture of an ultra rare Harley Quinn and a Batman 3D model NFT standing in a virtual showroom on the app, which you can walk around in with controls.

The app also allows for Augmented Reality displays. Here is a picture of a Batman NFT standing on a computer desk.

Imagine taking pictures with kids standing next to their favorite super heroes!
The Ecomi CEO recently revealed the tech will work with the NFL Players’ Association on animated AR NFTs of NFL players. People will be able to film Tom Brady throwing the ball to their kid in the park, and post it on Instagram/Facebook. This can reach retail in a VERY big way.
Look at this cool AR remote controlled car:
Listen to the discussion on The Nifty Show, timestamped at the start:
The tokenomics are deflationary, and combine uniswap-type pumpamentals (big buybacks and burns) with an in-app stablecoin bought with fiat (‘gems’) to make it seamless for mass market users on IoS/Android. But under the hood, everything runs on the native token, OMI.
Tokenomics 101: With each purchase of a new NFT, the equivalent in OMI is burned from the in-app reserve (1.5 billion so far), and 10% of the purchase pays for buybacks from exchanges. So if I buy a $100 NFT, $100 of $OMI is burned and $10 goes to buybacks.
Tokenomics 102: With each secondary market purchase, 100% of the fiat payment the company receives for the stablecoin used to buy the NFT goes to buybacks from exchanges, to keep the OMI reserve liquid. More simply, 100% of secondary market payments go to buybacks.
Can you imagine if Tom Brady AR NFTs becoming a collectible item, with scarcity?
We’re going to keep an eye on this project for sure.
In this video clip (timestamped), something called the “Veveverse” was hinted at, as perhaps some sort of open world Model:
A wrapped ERC-20 version of OMI token may also be available on Uniswap by the end of Q1 2021.
Where can you buy the OMI token?
The token is currently available on Bitforex. Click here to trade now.
List of Ecomi VeVe Brand Licenses:
- DC Collectibles
- Ghostbusters
- Harley Quinn
- Batman
- Superman
- tokidoki
- Back to the Future
- Jurassic park
- Monster Hunter
- Ultraman
- Adventure Time
- Powerpuff Girls
- Star Trek
- NFL
- General Motors
- Ultraman
VeVe Carbon Neutral Blockchain
It was recently announced that VeVe is launching carbon neutral NFTs, with ~ $7M USD in grants to environmental nonprofits.
New Zealand based non-fungible token (NFT) digital collectible App, VeVe, today announced plans to become the first carbon neutral NFT platform, beginning with a commitment to offset 100% of the carbon footprint caused by the minting of NFTs, negating the environmental impact caused by distributed ledger technologies. Initially, VeVe will offset the carbon footprint by purchasing carbon credits equal to the amount of CO2 used in minting NFTs.
Additionally, VeVe has also announced a grant of 1 billion OMI tokens – equal to approximately $7 million USD – for environmental non-profits and charities who wish to mint and sell NFTs for fundraising and other purposes. The grant could go to offset the cost of graphic design, animation, and technological development of NFTs.
what i dont get – how rare are the collectibles actually? very intransparent.
how many “uncommon” or “rare” are out there?
why not fully transparent? it’s blockchain, isn’t it?
A good question. Right now I don’t believe the “NFTs” are “officially blockchain” due to licensing stuff, but the intention is to go fully NFT with blockchain. I think there was a recent interview with the Ecomi team where someone addressed this, but I can’t quite remember which YouTube video it was.
It says on the app when you buy the collectable how many there are. I got a joker first edition – 7500 released.
Yes, it seems to be the “Edition” number, though some have an “FA” or “FE” next to them which I am not quite sure that it means. Maybe “First Edition” but not sure with “FA.”